Communication is a two-way process. Listening is an important (perhaps the most) skill. Several studies have confirmed that listening skills are identified as more important than speaking, writing, or managerial skills. In interpersonal communication, listening with empathy is a skill to be refined. In media professions, asking the right questions and listening carefully to the answers are both essential. Some people have better remembering abilities, whereas others have better comprehending skills. Listening isn’t a singular activity.

After the completion of this course on listening skills participants should be able to-

• Understand the different levels of listening
• Communicate publicly in a clear, engaging and confident manner
• Effectively create, organize, and support ideas for a particular audience
• Critically evaluate content and delivery of oral communication
• Use body language to gain the respect and trust of customers
• Ask open questions to assess the needs of an individual
• Use techniques to aid concentration and increase retention of information
• Ensure they have understood the customer’s needs accurately

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